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09 December 2011 @ 03:42 pm
LG makes first tribute commercial for Jeon Ji Hyun  
LG Household & Health Care made a tribute commercial for model Jun Ji Hyun who has worked as an exclusive model for shampoo over 11 years.



The tribute commercial is a minute-long, and is composed of main scenes from twelve different commercials in which Jun appears. Popular lines such as “You hair is considered as skin to Elastine” and “I’ve done Elastine” are also seen throughout the commercial.

LG Household & Health Care evaluated model Jun’s contribution to be great, in increasing the sales from 2001, the year of its release, to 2004 and keeping no. 1 in the field of shampoo and conditioner in domestic market. Therefore, it directed a tribute commercial for the first time since its establishment for Jun.

LG Household & Health Care expresses its thanks through the lines, “You have made our heart beat with your charms, innocent beauty, and lovely sides. Your presence made Elastine to be loved by so many people. Thank you. We’re always there for you.”

The tribute commercial has been on broadcast since the 1st of December through cable channels. It will be aired over 400 times until January next year.

source: korea.com, LGCAREAD @ youtube